At present, the market refrigeration equipment products show a blossoming trend, application scenarios more diversified, especially the rapid growth of centralized cold storage groups, pharmaceutical cold storage, etc., so that the ice machine companies quickly pile up, the market gradually tends to saturate.

How to stand out in the fierce competition? Let us go into Shanghai Jing Yao and take you to find out.

Referring to the current market environment, Mr. Allen, general manager of Shanghai Jing Yao, pointed out that some small enterprises in the market currently use inferior products to take advantage of the low-price strategy to seize the market, and can not follow up on the after-sales service, resulting in a decline in customer reputation. "There are also some enterprises in order to grab customer resources, a price war, in the product quality can not guarantee, seriously undermining the credibility of the industry, but also quite helpless. We never go to engage in those what price war, on the solid practice of internal strength, to do a good job of their own things, customers have used, naturally can feel the product quality is different."

Allen said, "In fact, do a good job on the product, it will be easier, the profit margin is also a little larger. If the product quality is not up to par, miscellaneous after-sales, repair, not only trouble, the cost is not low, plus labor costs, the final count may not even earn money, but also cause the loss of customers, the loss is not worth it."

It is understood that the Shanghai Jing Yao production of pellet ice ice machine, flake ice machine, block ice machine, large cold storage and evaporator accessories and other products in the customer base is quite popular. Some of the consumers who have purchased said straight out: "Now the purchase does not only look at the price, we prefer to choose a slightly more expensive products, but the stability must be stronger, Shanghai Jing Yao production of refrigeration equipment has always been our first choice."

Shanghai Jing Yao senior management unanimously said that in order to be invincible in the fierce market competition, to do a good job in the product, take the differentiated competition route is one hand, new products, new technology research and development is also crucial. It is reported that Shanghai Jing Yao in line with the "scientific and technological innovation, integrity and pragmatic" corporate philosophy, will invest a lot of money in research and development every year to meet the needs of the market.

As a leader in the ice industry in Shanghai, China. Jing Yao will continue to break through technology and is moving forward with a solid foundation!